With that much change, Greg Nawrocki, Linchris' Director of Marketing, needs advertising and lead generation tools that can flex with him. Eventective has become one of them.
For Linchris Hotels, their Eventective story started with one property.
"We were seeing a lot of success at our DoubleTree in Mesa," Greg said. The property's team was so pleased with the booking volume that they suggested Linchris test Eventective at other properties in the portfolio.
"That's how I'm getting our name out there, and this platform is no exception," Greg shared.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"We use Eventective to fill our needs. It makes my job so much easier."
Greg Nawrocki
Corporate Director of Marketing, Linchris Hotels
Filling the gaps the big names miss
Linchris works with a variety of advertising platforms, and Eventective plays a specific role. "We use Eventective to fill our needs. The baby shower that fills a need on a Sunday morning, the birthday parties, the anniversary parties—that's the need it's filling for us."
Those smaller bookings don't typically come through wedding-focused sites, but they matter just as much to a hotel's bottom line.
As Greg put it, "these events have been incredibly helpful to us, and that's why we've expanded the partnership into so many different venues.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
One login for many different brands
Managing marketing across more than a dozen independently branded hotels could be a logistical headache, but Eventective simplifies it all. Greg can use one login and toggle between every property.
He checks profile performance, monitors lead responses, and reassigns lead notifications when staffing changes—without juggling separate logins, which he's had to do on other platforms. "It makes my job so much easier," he said.
That top-level visibility also gives him an accountability check across the portfolio, letting him see which properties are responding to leads and which need a nudge.
Not every hotel in the Linchris Hotels portfolio ends up on Eventective, and that's intentional. Before adding a property, Greg weighs its space, operations, and the kinds of events it can service. When a property comes on board, Greg will sign up for a 3- or 6-month trial to gauge lead volume before committing to an annual subscription.
Lead quality, Greg notes, varies more by market and location than by platform. Some markets bring bargain hunters; others deliver the kind of elevated events his hotels are after. Either way, he appreciates that Eventective's reporting makes it easy to track what's working.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“We're constantly looking for those things that are a quality product at a low cost, and I think Eventective is that answer.”
Greg Nawrocki
Corporate Director of Marketing, Linchris Hotels
Low risk, real return
For hotel groups weighing whether to give Eventective a try, Greg's advice is simple: the upside far outweighs the risk. "It's low cost, low commitment up front," he said. "The worst case is you're out a few hundred bucks. The best case is that you book one thing that pays for it."
”I know the hotel margins are slim and it's tough to make money in the hospitality industry, but you have to spend a little bit of money to make a little bit of money. We're constantly looking for those things that are a quality product at a low cost, and I think Eventective is that answer," Greg shared.
As Linchris Hotels continues to grow and its portfolio keeps evolving, Eventective remains part of the playbook the company reaches for with every new property. "For every hotel that we bring on, because we have experience with Eventective, we will evaluate it to see if it is a good fit, without question. It does a great job at filling certain needs that we have."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
