From Jazzercise to events
With its downtown location, stage, dance floor, and spacious ceilings, Jazzercise Charlottesville already had the bones of a great venue. The main challenge was getting the word out that this space was more than just a fitness studio. That’s when Terry found Eventective.
“I actually just happened to find Eventective online, [after] doing searches for where I can list the venue where people are going to see it,” Terry explained. She knew she didn’t want to post on Meta, pay for ads, or rely solely on word of mouth. Terry knew she needed a tool to put Jazzercise Charlottesville on the map.From day one, Eventective became Terry’s go-to platform for marketing, prospecting, and managing her event operations. “Eventective really allowed me to up the professionalism of what we’re offering,” she said.

As a franchisee who can’t maintain her own website, she needed a reliable place to showcase the studio. “There’s nothing that I could really do for marketing other than run periodic ads and posts,” she explained. “So, it was really just finding a tool that would allow me to bring people to me, filter and manage those [events], and look at what’s needed.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
Tools that make managing events less stressful
Terry leaned into every Eventective feature—especially the response templates. She created a full library of templates: “I set up a whole series of my own personalized templates for responding—one set for leads, one set for referrals. The templates are a huge help.” The structured follow-up made a noticeable difference, too. “I’m definitely less stressed managing it. I feel a lot more put together as a venue.”
The booking tools also transformed her process. Previously, contracts were handwritten. “The previous owner would write contracts manually. She would adjust prices and do all of that,” Terry recalled. “And I could have kept going with that, except to me, it was a lot more work.” Now Terry uses Eventective’s agreements tools and customizes the details for each client. “It’s a whole lot easier than me trying to do it, and it’s more effective.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“Eventective made it easy. It took a lot of stress off. It gave me a professional, confident place to really showcase what we offer.”
Terry Doherty
Owner & Events Manager, Jazzercise Charlottesville
Reliable leads with real results
When asked what matters most to Terry in how she runs Jazzercise Charlottesville, she responded instantly: “Quality leads and referrals. For the most part, it’s been really, really good.” Plus, the ability to manage her entire event business through Eventective—from inquiries to payments.
Terry mentioned how much she’s enjoyed working with her account manager. “Allison has been a fantastic account manager. She's walked me through [everything] and [given me] tips on what can work and what can't work.” Eventective's onboarding emails have also helped Terry get up to speed.
Above all, Terry loves how Eventective helps her deliver a polished, professional experience to her clients. “As someone who had no experience as a venue planner or venue renter, Eventective made it easy,” Terry said. “It took a lot of stress off. It gave me a professional, confident place to really showcase what we offer. And the results? I mean, it’s a continual stream of folks that keep coming in.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
