Resources for Your Business

Whether you’re navigating the ever-changing industry or fine-tuning your follow-up, consider this your go-to place for insights on running a successful event business. Basically, all the research, advice, and tips you need to work efficiently and stay ahead.

What Planners Want: The Five Truths & Trends Shaping Events in 2026

We surveyed 800+ recent and upcoming party planners to understand what's changed and what's ahead for parties, weddings, and meetings.

Winning the Screening Process When It’s a One-Way Conversation

Pickier planners and tighter budgets have turned the first impression into speed dating. Learn how your event business can stand out.

Good Content: It’s Not Just for Your Human Audience Anymore

You don’t have to rebuild your digital footprint for AI, but we recommend learning how it can work for you. Understand how AI is changing the events industry and what you can do to stay ahead.

How to Meet the Need for Speed

The 24-hour reply window is gone. Here’s what the data says about how quickly planners expect to hear back and why it matters if you want to land more bookings.