Spaceâand peopleâfor every kind of event
Shawna Shriver began her career at Green Pond Country Club in the mid-â90s as a server in the golfersâ pub. Her determination, charisma, and love of events led her to the Banquet Manager role, where she now oversees every aspect of the clubâs busy event calendar.
With over 400 events going on every year, Shawna stays busy and is always on the hunt for more opportunities. âThere are never enough weekends,â she says.
Green Pondâs indoor and outdoor event spaces are versatile, which allows them to host a variety of events throughout the yearâfrom traditional weddings to corporate events and milestone birthdays.
The country club features a ballroom that can be used for one large event or divided into smaller areas for multiple events. Green Pond also boasts a beautiful fireplace lounge that doubles as an indoor event space, along with a seasonal outdoor tent and gazebo for golf and summer events.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
Turning local awareness in to lasting business
Even with a busy calendar, thereâs still plenty of work to be done to keep all of those places filled, and thatâs where Eventective comes in. Shawna recognizes the importance of expanding Green Pondâs visibility within the community.
âThe feedback I get all the time is, âWe didnât know you were here!â So, itâs that exposure thatâs helpful for us. It helps us draw in some more people who would otherwise not end up on our doorstep.â
Shawna also knows that keeping Green Pond's calendar full requires a steady hustle and consistent follow-up process.
âThereâs never a day when I donât have to book anything. Thatâs just how it is in sales.â And Eventectiveâs Inbox makes that follow-up process easy.
Shawna favorite Eventective tool? The Lead Market. She said, "I reach out to almost all the leads that cross my path. Why not?â Not every lead turns into a booking, but âitâs worthwhileâ and Shawnaâs âdefinitely getting the return.â
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
âItâs that exposure thatâs helpful for us. It helps us draw in some more people who would otherwise not end up on our doorstep.â
Shawna Shriver
Banquet Manager, Green Pond Country Club
The power of adaptability
Beyond her rock-solid sales process, adaptability is Shawnaâs secret weapon. When the COVID-19 pandemic hit, she found creative ways to keep celebrations going by adjusting Green Pondâs menus and moving events outside. What started as a necessity became a lasting success: today, about 75% of Green Pondâs events are buffet-style, a format that saves labor and service costs, while continuing to satisfy guests.
Shawna re-evaluates her event offerings each year, reviewing menus and trends to make sure Green Pond delivers high-quality experiences.
With Shawna leading the charge, the future is bright for Green Pond Country Club. She plans to be even busier by hosting more weekday corporate events to offset the clubâs slower periods.
And sheâs confident Eventective will help her get there. When it comes to corporate events, Shawna shared, âThereâs a lot of value there, not only for Green Pond, but for building relationships with local companies. Eventective has helped with that.â
Shawnaâs story is a reminder that success in the event industry doesnât just happen overnightâit comes from consistency, dedication, and flexibility, all supported by the right tools and the right team.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
