When Michelle Wyatt purchased St. Johns Rivership in September 2023, she wasn't just taking on a business; she was taking on a boat. Literally—a 1940s-era riverboat that cruises the St. Johns River in central Florida and hosts private charters on the water.
That alone would be enough to keep most people busy. But Michelle didn’t stop there. Less than two years later, she opened a second venue: the Sanford Galleon, an event space in the heart of downtown Sanford, Florida.
Michelle knew she needed the right solution to manage two distinct venues. Enter Eventective.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
A versatile solution for both venues
When Michelle was in the process of building the Sanford Galleon, she began researching venues in the Sanford area, and she came
across Eventective. "I found Eventective had a lot of information about other venues in the area, and I thought it was a great concept. I wanted to make sure that our venues were listed on Eventective as well."
Michelle started using Eventective with the St. Johns Rivership first, then added the Sanford Galleon as a second account when it officially opened in December 2024.
For the Sanford Galleon, Eventective is the primary contract system—all the bookings are handled there. For the St. Johns Rivership, individual cruise tickets are handled through a separate point-of-sale system, but charters, weddings, and corporate events, are handled through Eventective.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
44x
ROI
85+ bookings
Received this year
50%
Parties
90 attendees
Average per event
Contracts in less than five minutes and payments organized for two accounts
One of Michelle's favorite parts of Eventective is how fast she can turn around a contract.
"It takes me less than five minutes to create a contract for somebody," she said. "And it looks really nice. It actually looks significantly nicer than our primary software for the Rivership. It's very easy to use and intuitive."
Before Eventective, building a contract from scratch in a word processor could eat up 25 to 30 minutes of her time. With roughly 15 contracts going out per month, that's an estimated 8 hours saved every month—time Michelle can put back into tours, client communications, and growing both venues.
Running two venues also means keeping two sets of books clean. Michelle connected Eventective to two separate Stripe accounts for each property, and the results have been exactly what she needed.
"The receipts, including the company logo, can be customized for each of the different venues," she said. "I don't want my receipt looking like it's coming from St. Johns Rivership when it's meant for the Sanford Galleon, or vice versa." The ability to link each venue to its own bank account keeps her financials organized and her clients' experiences consistent.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“It takes me less than five minutes to create a contract for somebody, and it looks really nice.”
Michelle Wyatt
Owner, St. Johns Rivership & Sanford Galleon
Lead management on the go
Beyond contracts and payments, the feature Michelle relies on most is lead generation.
"The most important driver for our use right now is the leads generated by Eventective," she said. She estimates spending 30 to 60 minutes each day on the platform—pursuing inquiries, responding to prospects, and staying on top of her pipeline. Real-time text notifications when a new prospect expresses interest mean she's never out of the loop, even on evenings and weekends.
"I love the fact that it's extremely mobile-friendly," Michelle added. "A lot of times people will call me on the weekend or after business hours. Because I can see the calendar on my phone just as easily as I can on my desktop, I can quickly verify if a date is available."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"The most important driver for our use right now is the leads generated by Eventective."
Michelle Wyatt
Owner, St. Johns Rivership & Sanford Galleon
What's ahead
As both venues continue to grow, Michelle is focused on one thing above all else: more leads. And so far Eventective has delivered.
With contracts done in minutes, payments flowing cleanly between two separate accounts, and a steady stream of inquiries coming through the platform, Eventective sits at the center of how Michelle runs both properties—keeping everything professional, organized, and seamless.
Operating year-round in Florida has its advantages. But having the right platform behind both venues doesn't hurt, either.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
