TREND #1
The traditional wedding is getting a makeover
The wedding script is being rewritten in real-time. Driven by a mix of tightening budgets and a post-pandemic shift in priorities, today's planners are moving away from traditional expectations. The result? A surprising dip in the desire for professional wedding services. Here’s how to stay ahead.
TREND #2
Event budgets are tightening
Event planning has a new look, and it’s decidedly hands-on. Planners are prioritizing their spending and redefining what they consider “essential.” For venues and vendors, this means the path to a booking now requires a more flexible approach.
TREND #3
Gen Z has entered the chat
While Millennials still make up 52% of today’s event planning demographic, Gen Z has reached adulthood and now accounts for 28% of the planning population. These digital natives are starting to plan milestone events—and they have their own expectations. See what they prefer and adapt accordingly.
TREND #4
Planners want information up front
First impressions are everything, especially online. Planners don’t want to spend hours hunting for details—they want to see what you offer, check your prices, and confirm your availability before they reach out. Don't let an outdated profile turn your best leads away.
TREND #5
The AI planning era is still on the horizon
Our research reveals that rather than fully embracing or rejecting AI, planners are using it thoughtfully, turning to it for idea generation and initial research. The majority of survey respondents value traditional planning methods and prefer a personalized, human-to-human approach.
