A growing group with a vision
April Doughty, Director of Marketing for JHG, remembers the early days of developing their event operations. It was no easy feat—April’s team began renovating existing spaces and opening new ones at the beginning of the COVID-19 pandemic.
“We only started the event space at Tonic, [our flagship restaurant], at the end of 2020—worst time ever,” April laughed. “We did all the construction during COVID, then we were launching right as COVID was starting to lift somewhat.”
With new event spaces to market, April and her team needed the right business exposure. Traditional sites weren’t delivering results and were costly to manage. Eventually, April stumbled across Eventective and gave it a try. “I had been using others for awhile and then when I found yours, I [thought] this is so much easier. Why don't they all do this? Eventective was gangbusters since the beginning,” she said.
Today, April and Nicole Marenco, Marketing Associate for JHG, manage four venue accounts on Eventective, each with its own flair and personality.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
The day-to-day, with help from Eventective
When Nicole joined the team in 2023, she took over daily management of Eventective. It became one of the first tools she opens each morning. “What I do first thing in the morning is check Eventective—go through the referrals, then previous leads for follow-ups,” she explained. “Then I go through the Lead Market to see what’s relatively close. If it’s a fit, I move it to the inbox and reply.”
Both April and Nicole appreciate how easy it is to use Eventective—especially when it comes to responding to their inquiries. “The site is super user-friendly,” April said. “Using templates takes two seconds. It’s a piece of cake—and so profitable.” Nicole agreed: “I feel like it’s foolproof. You kind of serve it up on a silver platter. Here's the people asking for your information, and here’s a whole list of other people you can reach out to.”
April also shared how much she likes getting a text every time one of their venues receives a direct inquiry. “It’s hard to miss it, right? I used to reply to those from my phone on the fly before I had Nicole,” she shared.
And unlike other platforms, April and Nicole trust the leads they receive. “We’ve been getting nothing but spam from other platforms,” Nicole shared. “I haven’t come across any from Eventective—none whatsoever.”
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“The site is super user-friendly. Using templates takes two seconds. It’s a piece of cake—and so profitable.”
April Doughty
Marketing Director, Jamestown Hospitality Group
Looking ahead, with the right partner on their side
April noted how much she enjoys her relationship with Eventective’s team. “I’ve been invited to participate in beta tests and give feedback. I love that,” she shared. “And our account person has been the same all this time. Kayla is great, she always checks in. If I ever had any questions or suggestions, she's always been there. It says a lot about your company to have someone there that long.”
With continued growth across all locations, JHG expects Eventective to remain a core channel for event visibility and lead generation. For April and Nicole, it’s hard to imagine running their days without it. “It would be more work for us without Eventective,” April said. “I think it’s this one big recipe, right? You’ve got your own website, your own marketing efforts, and then you have these third-party entities that you can get your name out on. And you know, without those, it would just be us, right? So, they're super helpful.”
That experience is why she encourages other venues to give Eventective a try: “I would say do it. Even if it's for a trial, you'll see, it’s going to pay off.”
As JHG continues to expand and evolve across the northeast, Eventective remains a trusted partner—helping them stay visible, booked, and focused on delivering exceptional events.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
