Susan Zoesch, Tin Roof's Sales Director, and Julie DiStefano-Walker, Tin Roof's National Sales Director, oversee event bookings across the brand, and both agree Eventective has become a key part of how they compete for business.
“With Eventective, we've been able to reach people that we might not have reached before,” Julie shared. “We can show what we offer to people who may not have ever thought of using Tin Roof or maybe didn't know that Tin Roof had events. It's really nice to be able to showcase who we are."
Julie brought her Eventective experience from a previous role, and she found that the platform provided the smaller Tin Roof locations a place to stand out. "Smaller locations that maybe aren't as visual or well-known in the scene are able to have a platform where they're able to shine, where they might have been in the shadows of larger, more popular venues," Julie shared.
That visibility has paid off in big and small ways. Susan points to a full venue buyout at one of their old New Orleans locations as one of the Tin Roof's biggest wins to date. "Big bucks," she said, and "probably one of our biggest success stories as far as dollar-wise goes."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"You have to be quick about it. A lot of people just want to get their events taken care of. If you're the first person to get back to them and you're reasonable and helpful, they'll sign with you and move on."
Julie DiStefano-Walker
National Sales Director, Tin Roof Bars
With events, you get what you put into them
Ask Julie what makes the platform work, and she doesn't hesitate: it's on the venue to put in the effort. "You're only going to get out of it what you put into it," she said. "If you're expecting to be handed events on a silver platter, don't sign up. You have to do the work."
For Julie, that means following up persistently. "I send out an initial email to them when they first reach out asking them qualifying questions. And then if I don't hear from them, I reach out again to see what they're looking for in an event. My whole objective is that I'm not going to stop asking if you need help," she said. "You came to me, so I'm not going to stop asking you until you tell me you don't want me to anymore."
Julie's other objective? Responding fast: "You have to be quick about it. A lot of people just want to get their events taken care of. They want to book something, get it off their plate, and move on to whatever else they have going on for that day. So, if you're the first person to get back to them and you're reasonable and helpful, they'll sign with you and move on. If you're taking 24, 34, or 72 hours to get back to somebody, just know that you've already eliminated yourself."
In Julie's words, Eventective "provides you with a full pond of fish, but isn't going to cook it and put it on your plate."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"Magical" lead management with an elephant request
Susan sees the same value from a management perspective, especially with everything centralized in one dashboard. "Having your leads in one place, it's so organized and magical," she said. "When I was a sales manager, it was way easier for me to answer my leads. I really loved having the templates and being able to just send them."
Julie echoed this sentiment. "The information that is on those leads is really good for me in case I need to call, and if there's anything specific in their request," she shared. The details are so good that Julie remembered one of the most interesting event requests she ever received:
"It was Cincinnati and they were doing an Indian wedding. They asked if they were able to bring an elephant. So, I said: how exciting you're getting married, I can't wait. Can you please inform me if this elephant is actually alive and real? And what size? In my many years, I've seen a lot of crazy stuff, but the elephant was probably the best."
Eventective's reporting tools help track leads, response time, and other key metrics across multiple teams. Susan shared: "I really love what you guys have done with the stats. It's really good to see those stats and compare different locations."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
"You offer such a good rate to try the platform. I highly recommend it. If you book one event, it's paid for."
Susan Zoesch
Director of Sales, Tin Roof Bars
Strong ROI, affordable cost, and great service
For other multi-property groups on the fence about Eventective, Susan recommends trying the introductory offer. Every new Tin Roof location signs up for a six-month trial before the company decides whether to continue with an annual plan.
"I think it's a great opportunity since you offer such a good rate to try the platform. I highly recommend it," Susan said. "If you book one event, it's paid for." Above all, Susan and Julie both love the support and service they receive from Eventective.
"We appreciate you guys, and we really appreciate our account manager, Kayla," Susan shared. "She's been with us for years and she's great."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
