"You never walk into one of our properties and see a giant Concert Golf Partners sign," J. Lowe explained. "Each club is so unique and different, and that's what keeps my job more active and engaging than doing the same thing for 40 clubs."
That same philosophy shaped what Concert Golf needed from an event marketing platform. With clubs ranging from member-only social calendars to full-scale wedding and corporate events, a one-size-fits-all system was never going to work. That’s why Eventective's flexibility was one of the first things that stood out.
"It's not just a one-platform-fits-all," she said. "It really lets us make it what we need for each club, and that's been amazing for us."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“That personal contact is amazing for us. I don't think you get that a lot anymore. It's made it easy for us to continue to renew each year."
J. Lowe
Vice President of Catering Sales, Concert Golf
Finding an easy case for ROI
J. Lowe has worked with Concert Golf for eight years and has partnered with Eventective for roughly four to five years. Two things sealed the decision early on: her catering teams needed a reliable source of qualified leads, and the value was easy to justify.
"I really like to give my catering team the tools and resources they deserve. Anything that's lead generation, a source to find planners, or even preferred vendors is a no-brainer for me," she shared.
The affordable cost is another selling point. "The cost of what you offer is phenomenal," J. Lowe said. "We're seeing the leads come in, and we're able to close some of them—not all of them, but that's true with any platform. I can truthfully say we made our money back, and that's a huge win for us."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
The stand outs: a personal touch, a single login, and custom monthly reports
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
As Concert Golf grew from a dozen properties to more than 40, J. Lowe credits the platform's staying power to the relationship with her Eventective account manager, Allison—someone she describes as proactive about onboarding new properties, flagging gaps in the portfolio, and looping in the right team members as roles change.
"That personal contact is amazing for us. I don't think you get that a lot anymore," J. Lowe says. "It's made it easy for us to continue to renew each year."
Managing dozens of properties also means J. Lowe leans on Eventective's ability to toggle between accounts from a single login. "I don't have to go into 41 different accounts or pull up 41 different reports," she says. "With a click of a button, I'm able to toggle through and access everything that I need, which is such a time saver. It's so accessible and easy to function and flow through."
She adds that the platform's ease of use gives her confidence across her whole team: "The platform is great. It's very user-friendly and super easy to navigate. I'm not tech-savvy myself. If I can do it, I feel confident that my team can."
The monthly report is another thing she loves about Eventective. "You send us the monthly report, which is awesome. We use that as an accountability piece to document the leads, response time, and ROI," J. Lowe explained.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
“The platform is great. It's very user-friendly and super easy to navigate. I'm not tech-savvy myself. If I can do it, I feel confident that my team can.”
J. Lowe
Vice President of Catering Sales, Concert Golf
Advice for other multi-property groups
When asked what separates Concert Golf's most successful clubs from the rest, J. Lowe points less to location or market and more to follow-through.
"It's really the follow-up for probably 60 to 80% of our clubs. They need to put in the work and own it. How else do we get it closed? You've got to communicate," J. Lowe shared. "Eventective has given us this opportunity to open the communication line that we did not have before. And we have to take advantage of that." That mindset extends to how she coaches her team on every lead Eventective sends their way—treating each one as a relationship to build, not a guarantee to bank on.
J. Lowe's advice about getting up to speed on Eventective? Give it time, lean on your account manager, and hold your own team accountable.
"This is not a short-term platform—no lead generation is," she says. "If you're looking for that long-term investment, I see the value with Eventective. Give it the right amount of time, use the resources like your account manager to support you, and make sure your team is utilizing the platform to its fullest capabilities. It'll produce what you're looking for."
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
This is a subheading
Eventective is the platform for event pros who want more leads, easier bookings, and less busywork (without paying for enterprise software). This is the platform for event pros who want more leads, easier bookings, and less busywork.
