Uncover your inner diva and explore your digital master in NYC’s first digitally enhanced hotel. Outside our new building’s location on 35th St. & Fashion Ave, lay the epicenter of the creative community which helps define what the world wears! Inside is a world all its own! Discover corridors that come to life and a rooftop that transforms every hour on the hour. Encounter a hotel that is visually different on each visit, a hotel that is interactive, and changes with the seasons! The chic design of our 348 guestrooms will delight every sense, no detail overlooked. When it's time to unwind, visit Rock & Reilly’s Irish Pub. Serving breakfast, lunch and dinner, Rock & Reilly’s offers innovative creations influenced by their Emerald Isle roots, but inspired by their NYC home. If outdoors is your thing, simply step outside to our 8,000 square foot deck with retractable roof! The largest deck in NYC; our rooftop offers a haven from the city below with private cabanas and views of 34th St. and Madison Square Garden.