Now open and welcoming guests, voco The Shelby – Myrtle Beach is a playful, boutique oceanfront hotel designed for unforgettable coastal getaways and memorable events. Blending modern elegance with whimsical charm, this newly opened retreat offers stylish beachfront accommodations, thoughtful service, and a retro-inspired vibe that captures the soul of the Grand Strand. Perfect for gatherings of all kinds, The Shelby offers the ideal blend of indoor and outdoor coastal elegance. The Beachcomber features approximately 1,350 sq. ft. of flexible indoor space with tall sliding doors that open to create an airy, open-concept ambiance. This space flows seamlessly into the Oceanfront Event Courtyard, offering 3,035 sq. ft. of outdoor event space with direct views of the beach and ocean; a breathtaking backdrop for meetings, celebrations, weddings, or social events. Whether you’re planning an intimate ceremony, corporate retreat, or festive beachfront reception, voco The Shelby provides a vibrant setting where every event becomes an unforgettable experience.