The Original Cheesehead Factory

1120 S. Barclay st., Milwaukee, WI
Capacity: 400 people

About The Original Cheesehead Factory

Located in the Walkers Point neighborhood of downtown Milwaukee, in the same building our globally recognized Cheesehead hats are made, our event spaces - the Gouda Lounge and the Asiago Atrium - create a fun and inviting atmosphere for your guests in a modern-industrial space with old Milwaukee charm. With the ability to add our front retail space or our above-production conference room, the CHF offers a variety of combinations for venue space for your guests. We are currently remodeling a new event hall which will be called The Factory on Barclay, which will be completed in early spring of 2020. This event hall can hold up to 400 guests and is the perfect place to celebrate your event in Milwaukee area. One of the more fun pieces of our venue is our ability to give your guests an interactive experience through a history & production tour or the opportunity to create your own Cheesehead product, something the reflects your event as a unique takeaway! We can also custom print logos, monograms, etc on any of our products. Call or email us to start planning your event today!

Package Pricing

Venue Rental
Attendees: 10-400 | $50 - $550 /hour
Pricing for all event types

Event Spaces

Asiago Atrium
Asiago Atrium
Gouda Lounge
Gouda Lounge
The Main Factory
The Main Factory
The Mezzanine
The Mezzanine
Retail Store
Venue Types
  • Full Bar/Lounge
  • Handicapped Accessible
  • Outside Catering Allowed
  • Wireless Internet/Wi-Fi
  • Max Number of People for an Event: 400
  • Number of Event/Function Spaces: 3
  • Special Features: Exposed beams & cream city brick. Behind the scenes viewing of production area. Custom built natural wood square tables & barrel cocktail tables. Modern sectional couch & lounge area. Kitchenette. Tours & Make and Take Cheesehead products.
  • Total Meeting Room Space (Square Feet): 7,800
  • Year Renovated: 2020