The chart to the right shows the source of listing traffic to Eventective in the first quarter of 2013. More than 80% of listing traffic originates with one of the 3 biggest search engines. The remaining listing traffic originates from other websites, or from Eventective itself.
The typical Eventective visitor starts their event search by opening their favorite browser and typing in a search term such as “affordable party rental locations in Atlanta”. Eventective is well positioned to return as one of the results for many event-related search terms. Visitors selecting the Eventective results will most likely find themselves on one of our Listings pages. The Listings page displays venues or vendors in the area for the visitor to quickly browse available options.
Eventective Subscribers are featured at the top of most Listings pages, and are seen first by visitors to those pages. Since visitors spend an average of about 3 minutes on the site and visit 4 pages – again on average – this means that displaying at the top is an advantage. There is not much time to catch and hold that visitor’s attention.
Whether the listings displayed are Subscribers or not, simple elements such as a good photo, descriptive text, pricing and recommendations are differentiators to the visitor at this point. The more a venue or vendor appears to offer while the visitor is browsing listings, the more likely they will be intrigued enough to want to learn more.
For example, Hut Villa & Hut Spots is a private event space provider with several locations in the Atlanta area. They have sample pricing and recommendations to help their listing stand out from the crowd. As an Eventective Premium Subscriber, they received more than 900 listing views and nearly 200 clicks to their website in the month of March. Search phrases that brought visitors to their listing in March included: “hut villa event lounge”, “Party venues in Marietta GA”, “Baby shower venue in Kennesaw”, “banquet hall in cobb county”
Marketing your business is a challenging task, Eventective makes it a little easier to catch the attention of the event-planning public. No matter how you are marketing yourself, the only way to know which of your efforts is paying off is to ask your clients where they heard about you.