Create Packages that Appeal to a Wide Audience

Create Packages that Appeal to a Wide Audience

Posted by phertlein, on 12/17/2012, in category Vendors

Review existing packages, reactivate expired packages, and create new packages.  The best step you can take for your business is to post your basic pricing online.  “How much do you cost?” is one of the first questions any client asks.  So why not answer the question before they call, saving you both time in determining if your services fit their budget. 

Many event professionals are reluctant to post pricing online because they “customize each event for the individual”.  Well, what do you tell a client that asks for pricing for a party for 75 people?  You most likely have a basic price that you throw out to see if it’s worth your while to continue negotiations.  That is the price you should post on your listing

In 2012 the most popular event request submitted on Eventective was for a Party with between 50 and 100 attendees.  In fact, more than one quarter of all requests received in 2012 were for medium-sized events with between 50 and 100 attendees.  More than 60 percent of all requests were for small, medium or large events - between 25 and 150 attendees.

Event Requests by Size

Seventy-five percent of all 2012 event requests received by Eventective were for a Party or a Wedding/Reception.  That’s triple the number of requests received for the 11 other event types combined.  

Requests by Type

So do yourself a favor and create package pricing for a Party and a Wedding for 100 attendees, since our data indicates that is what the largest segment of our visitors are looking for.  Venues permitting outside catering would be well served by posting a room-only package, since many people are looking to save some money by bringing their own food to their party.

Unsure of how to create package pricing?  You can read our tutorial here, or give us a call at 207-253-1653, we can even create the packages for you using info supplied by you or from your website.


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