With no obstructed-view seats, the Arena's configuration puts every patron close to the action; it enjoys a reputation as highly conducive to spectator fervor. It has hosted college and professional basketball, hockey, circuses, concerts, motorsports, banquets, ceremonies and assemblies.
The U.S. Cellular Arena has an extraordinarily strong ceiling that can support the heaviest shows on the road and is "ready to rig" any conceivable arrangement of lights, speakers, banners, props or other equipment.
The building is technologically up-to-date and equipped for the needs of television and other electronic media. It has ample light for television and is equipped to support high volume power requirements, satellite links, and telephone and data transmission lines.