Allow me to offer my comments regarding “planners” in their lack of responsiveness. This has been a raw nerve for me since I joined the Eventective program. I cannot understand why anyone would not have the courtesyto send a short saying “thank you.” I wanted some acknowledgment from them, andI wasn't getting anything. (this is my problem – not theirs).
One of the contributing factors to this is the wedding planner is often the bride-to-be. She, asking on her own behalf, is attempting to do the job that a professional planner is much more capable of performing. And she is in deep mud – or will be soon! Doesn't she have enough on her plate? She wants to save some money – and money is so precious in this economy, so, she will act on her own behalf and hope that the good intentions of some of the other professionals she will come in contact with will save her from making any grave mistakes.
Another joy-filled opportunity lies with the recently wedded bride who now believes wholeheartedly that putting on a wedding is really no big deal. Can you believe how simple it is to do this work? There in lies another major hurdle. We have a nonprofessional with no training and experience of one wedding who is now going to act as a professional wedding coordinator/planner.
Lastly, at least for the moment, let us look at our own participation (or lack thereof). If any of us believes that just sending one email to a prospective client is going to have a major impact then we are delusional.
Folks, this is a contact game and it's all about the numbers. I am speaking of the number of actual contacts that we must make to each individual referred client that we have purchased. There certainly is nothing that would stop you from keeping a list of the “players” and their e-mail addresses so that you could continue to stay connecting with them. It doesn't take a great effort to do this and the rewards could be worth the time and energy it takes to prepare the list.
While I will concur with some of the comments that Eventective has some issues regarding lead generation, etc. it is still a very worthwhile and profitable solution for many of us who have neither the money nor the time to market our products and services on our own. Sure, I would like to have more bookings from the leads that I have purchased. But, with Eventective's refund policy, it is still one of the most economical and effective means to connect one-to-one with the wedding couple.
Rev. Layne Kulwin, MA
Providing Officiant Services for All Life Events
761 Richmond Avenue
San Jose, CA 95128-2743
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