Software is Now Your Brand – an Event Featuring Independent Research Firm Analyst John McCarthy Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)

Software is now your brandFor all companies now, regardless of whether they make cars or appliances, sell insurance or rent apartments, software is driving more and more of their revenue.  Whether through innovative mobile apps, responsive social media, gamified websites, embedded software or sophisticated back-end transaction engines, businesses now must leverage all these tools to compete for market share.  Fo

r companies that have never thought of themselves as being in the software business, it’s time to think again.

Guest Speaker John McCarthy, a VP & Principal Analystfrom Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm’s differentiation. 

Whether its mobile banking apps on phones, infotainment systems in cars, or the proactive diagnostics running in wind turbines or washing machines in homes, the user experience determines how the customer perceives the product and the brand.  This change creates huge new requirements around how software products are developed, how mobile apps are built and how IT systems are designed.  The session will look at the services and business implications and opportunities behind the software-as-the-brand dynamic. This program will be a wake-up call for many organizations and a warning to IT departments who wish to avoid being banished to the back office forever. 

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology.  John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

OFS, a premier Product Development Services Company, helps software vendors and forward-thinking corporations to innovate using software in a more strategic way to drive revenue and increase market share.

Location: Yorktel, 61 Corbett Way, Eatontown, NJ 07724
Date & Time: 12-November- 2013,  8:00 am – 12:00 pm

More Information, Please Visit: www.objectfrontier.com

 

 

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