Atypical Events

Cranial Billboards to appear at LAX

Posted by jessie under News, Travel

Would you shave your head for $660?

With the airline industry suffering globally, some airlines are taking extreme measures to attract more business. A New Zealand airline is planning to use human heads as advertising space, starting later this month.

An incentive of $660 is being offered by Air New Zealand for people to shave their heads and don temporary tattoos promoting the airline. The human billboards will be stationed at California’s LAX airport.

Air New Zealand will be paying people to shave their heads (people who are already bald can participate too) so they can be used as “cranial billboards.” The backs of their heads will bear temporary tattoos that advertise slogans like “Need a Change? Head Down to New Zealand.”

The theory behind this is that when people see the shaved heads with the slogans, it will make them see that taking the long trip to New Zealand is an experience so powerful that people are willing to shave their heads and get tattooed for it.

The advertising campaign is an attempt to boost travel to New Zealand, and has so far received hundreds of emails and recruits at casting calls for the 70 positions.

The campaign is based on the success of a similar campaign that took place on New Zealand soil, so Air New Zealand is now trying it in the U.S.

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