Venues: Why a Great Looking Listing is Important

Venues: Why a Great Looking Listing is Important

Posted by eventective, on 10/26/2012, in category Vendors

Eventective to Combine Pay-Per-Lead and Subscription Programs

Since 2004, Eventective has been the top resource on the internet for professional and social event planners to find available event space. In order to provide the best service to the planning community and the best value to venue listings, Eventective is combining our Pay-Per-Lead and Subscription programs. As of January 1, 2013, venue listings on Eventective that have purchased one of our annual subscriptions will be able to purchase leads from the Pay-Per-Lead program.

Planners Benefit to Planners

An updated venue listing provides much more valuable and accessible information to event planners visiting our site. Venue listings that have been upgraded have the following benefits for a planner over what is available from a courtesy listing.

  • Easy access to venue phone number
  • Easy access to venue website
  • No third-party or competitor ads
  • YouTube Videos, specials, and more

With these upgrades to a venue listing, planners are much more informed about a venue's services, and much closer to making contact and becoming a booking.

 

Venues Value to Venues

Not only is an upgraded listing beneficial to planners, but the value to the venue is great as well. Here are the top benefits:

A Great First Impression

When a lead is purchased from the Pay-Per-Lead program, the planner is immediately sent a link to the venue listing. A great looking listing provides an excellent opportunity to make a great first impression. Additionally, the planner can reach out directly to the venue that has expressed an interest in their business, cutting down on unnecessary back and forth communication.

Top Placement

Top placement on Eventective means that planners doing research and planning their event will be up to 50 times more likely to view an upgraded listing over a courtesy listing. Did you know that 98% of Eventective visitors are researching venues, visiting venue websites, and making phone calls, while only 2% submit an event request that becomes a lead?

20% Discount

Eventective subscribers receive a 20% discount on leads in the Pay-Per-Lead Program. This discount will often save enough money in the Pay-Per-Lead program to pay for the Eventective subscription.

Lead Refunds

Eventective subscribers also have the ability to refund leads in the Pay-Per-Lead Program. In the event that a lead that is purchased is non-responsive or the lead was submitted in error, that lead is eligible for a full refund toward future lead purchases.

Premium Subscription

The Premium Subscription provides all of the leads in a venue's area to the venue for FREE. This means that all of the available leads are free to review and contact, and the sales staff can pick and choose which leads to pursue. Leads can be viewed on a calendar to determine which events could fit into open slots in the schedule.

Conclusion

Because of the great benefit to Eventective's planning community, as well as the increased value to venues, Eventective is combining the Pay-Per-Lead and Subscription programs. If you have any questions, please feel free to contact Eventective by calling 207-253-1653.


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User Comments
Posted by
slozen@bfit.edu
Tuesday, October 30, 2012 9:00 AM
Still learning the ins and outs of the service but the articles are a great help.

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