Eventective Focus - September 2012

Eventective Focus - September 2012

Posted by phertlein, on 9/6/2012, in category Eventective Focus
Eventective Focus

Issue #26 - September, 2012

What's New

Introducing Eventective Mobile

Eventective is excited to unveil our new Eventective Mobile site designed for access from a smartphone.  m.Eventective.com is automatically loaded when users access www.Eventective.com on any mobile device.

"Event and meeting planners are rapidly embracing the convenience and productivity enhancements of smart phones and tablets," said Eventective Chief Operating Officer Steve Robertson.  "We have seen the number of users accessing our site with mobile devices jump from 10% in the second quarter of 2011 to 25% in the same period this year — representing over 750,000 mobile planning sessions."

To support this trend, Eventective has introduced Eventective Mobile, a new Web site that allows planners to quickly and conveniently search, browse, and contact thousands of event spaces and services from their smartphone.

"We’ve created Eventective Mobile to enhance the experience for mobile users and increase exposure for our clients to this growing segment," said Robertson.  "Now planners can easily connect with the best event venues and vendors anytime and anywhere."

Find your listing and see how you look to our mobile users.

Sales & Marketing Corner

If They Like You, They Will Come

John Jantsch of Duct Tape Marketing writes this about marketing your business.  "In my first book, Duct Tape Marketing…I shared a definition of marketing as — getting someone who has a need to know, like and trust you."

Eventective can help you develop that relationship with potential clients.  We deliver users with a need — they are planning an event today and are in search of services such as yours.

Planning Season Starts Now

September is a big month for Eventective visitors. Now that summer is in the rear-view mirror, planners are looking ahead to the year-end holiday gatherings. Close out the year with more business, and be ready for prime booking season at the start of 2013 - subscribe with Eventective.


Product Tips

Recommendations Attract Visitors

During our beta testing of Eventective Mobile, more than 60% of users indicated that recommendations were an important criteria in choosing an event service provider. 

The best way to solicit recommendations from your clients is to send a Thank You note following each event and include a link to post a recommendation for your business.

Send them a link to your listing and ask them to recommend you to other Eventective users.

Share Your Experience


Eventective has now become our primary lead source and is so strong for us that we were able to cancel all of our other paid advertising. 

If you are serious about growing your business you absolutely have to check out their packages program.

— Michael,

Contact Us

Have a Question?

Contact our Client Service Team with your questions.

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