Issue #20 - March, 2012
Search Engine Optimization, or SEO for short, is what makes Eventective so good at delivering planners to your listing. Whenever anyone in the US or Canada uses their favorite search engine to look for event-related phrases like “wedding places”, “party venues” or “corporate meeting locations”, Eventective turns up as one of the top results. One million monthly planners choose the Eventective results and we present them with the most attractive listings in our database so they can choose your business for themselves.
Eventective is working for you, and you may not even be aware of it. About 60% of the planners that land on Eventective via search engines view listings, click through to web pages, and retrieve contact information. Planners who contact you after finding you on Eventective are much easier to convert to real clients than any Competitive Lead you receive. Your listing on Eventective contributes to this Inbound Marketing. Read this article on Inbound Marketing vs. Outbound Marketing from Brian Halligan, and start thinking of Eventective as your Watering Hole.
Did you know that only 2% of all Eventective visitors submit event requests? That’s right, a small fraction of all our visitors are generating all those Competitive Leads in your inbox. And because you are now competing for the planner’s attention with several other ambitious businesses, it takes more effort than those inbound calls.
Check out this 2-minute video which illustrates the level of effort required to convert leads to actual business. The point we are trying to make is that Eventective is more than just leads. A well developed listing will be seen by more planners and can generate inbound traffic that is easier to convert.
Our current advertisers know that the value of becoming an Eventective Featured Partner is in the increased visibility their listing receives. While you may choose to receive Competitive Leads from Eventective in addition to your advertising placement, you should not expect those Competitive Leads to be different from the leads you receive as a Courtesy Listing.
What you should expect is an increase in traffic to your listing and website. The placement of our Eventective Featured Partner listings is designed to attract more planners to your listing. Advertisers experience more listing visits, more website visits, more free direct leads than non advertisers.
Check your traffic numbers to see how well Eventective is working for you. Look for the Performance Report link at the bottom of your Edit Listing page. If you are not impressed by the numbers, maybe your listing isn’t impressing planners. Add photos and descriptive text and – most importantly – package pricing to draw attention. All for free.
Improve your numbers even more with one of our advertising products.
We at Eventective are very excited to offer our latest advertising product, EventClicks. EventClicks is fully customized advertising for any budget. This pay-as-you go ad model puts you in control of where and when your listing is seen.
In conjunction with our new EventClicks product, we’ve updated our Terms and Conditions.
Join us for a webinar on March 14 at 2 pm ET to learn about our new Pay-per-Click advertising product, EventClicks. The webinar will be approximately 20 minutes plus time for questions. If you cannot attend, the recorded webinar will be available on our website at a later date.
Space is limited, register today.
If you missed our February webinar about various techniques in Online Marketing to create value by distinguishing yourself from your competitors, the recorded webinar can be viewed here.
Contact our Client Service Team with your questions.
Eventective, Inc. — 480 Congress Street Portland, Maine 04101