Eventective Focus - July 2012

Eventective Focus - July 2012

Posted by phertlein, on 6/29/2012, in category Eventective Focus
Eventective Focus

Issue #24 - July, 2012

Sales & Marketing Corner

Last Chance to Lock In Our Introductory Rate

Eventective’s pay-per-click advertising program, EventClicks, has been a great success.  Our Featured Partner ranks have grown nearly five-fold in the few months since the introduction of EventClicks.  This is due in no small part to the generous introductory offer of 100 Free Clicks and just 10 cents per click after that.

The introductory offer is expiring soon!  Time is running out to take advantage of this great deal.  Sign up now, get 100 free clicks to your listing, and lock in the introductory rate for your first year of EventClicks.

Book Business Online, Today

Can your clients book you directly through your website?  Yes, they can!

Even if your website does not support financial transactions, you can still generate bookings using the Book Now functionality on Eventective.  With our Package Pricing, you can list your pricing for Eventective users and also allow buyers from your site to book your packages online using our booking engine. 

We make it easier for you to book business online.  Learn more here.

What's Coming

The Future is Mobile

Over the last month, nearly 20% of the traffic to Eventective originated from mobile devices.  In increasing numbers, planners are using their iPhones, Android phones and tablet devices to search for event venues and services.  Responding to the growing demand of mobile users, Eventective will be introducing a mobile version of the site in the coming months.

The mobile version will focus on our Featured Partners and their pricing packages, allowing planners to connect with the best venues and vendors we have to offer, anytime, anywhere.  If you needed another reason to become an Eventective Featured Partner, you have it now.  We’re going mobile!

Change is on the Way

In an effort to cover our costs for supplying leads, Eventective will be introducing Subscriptions at the end of July.  The low-cost monthly subscription fee upgrades the Courtesy Listing to a Basic subscription in your city.  Subscriber listings will include a website link, prominent phone number and will be free of advertisements.  Additionally, Subscribers get a 20% discount on lead purchases and can request refunds on eligible purchased leads.

Premium Subscription includes free leads, so no need to refund!  The Courtesy Listing is still an available option, however lead refunds will no longer be offered to non-subscribers.

Product Tips

Fully Qualified Leads

Display package pricing on your Eventective listing and hear from planners ready to book.  We have heard again and again from event venues/vendors displaying package pricing that they have to do less selling when they get these planners on the phone. 

More contacts turn into actual bookings because the planner already knows the price.  The call is less negotiation and more confirmation.

Get your pricing up and Book Now!

Free Video Production

As a courtesy to our Featured Partners, we will create a video montage of still images from your listing or website to post on YouTube. 

Check out the FiveSense Farm video. 

Interested?  Contact us for your free video today.

Contact Us

Have a Question?

Contact our Client Service Team with your questions.

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User Comments
Posted by
Jan Lueken/The Meeting Room LA
Monday, July 9, 2012 11:59 PM
Thanks, great articles
Posted by
Sunday, July 22, 2012 12:42 AM
I am not impressed with the elimination of the refund for leads. I sincerely hope the level of membership is not at a prohibitive cost.  I would hate to stop using Eventective.
Posted by
Sunday, July 22, 2012 8:20 AM
Eventective offers three low-cost Annual Subscriptions.  


By offering lead refunds only to Eventective Subscribers, we lower your cost as a lead buyer with lead discounts and increase the value of your listing with increased exposure on Eventective at the Enhanced and Premium levels.  Additionally, the new refund policy increases the value of Eventective to our visitors by providing your contact information on your listing and, at the Premium level, in an automated response to requests.
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