Eventective Focus - August 2012

Eventective Focus - August 2012

Posted by phertlein, on 8/10/2012, in category Eventective Focus
Eventective Focus

Issue #25 - August, 2012

What's New

20₵ Per Click

The introductory offer for EventClicks has ended.  But at 20 cents per click our Pay-Per-Click option is still one of the best values on the web.  Sign up for EventClicks and have your business seen by Eventective users searching for event venues and services in your area.

Start EventClicks today with $10 in free clicks.

More Than Leads

Here at Eventective, we love our lead buyers, but we have a hard time convincing you that we provide much more than just leads.  So, we’ve taken steps to give you more exposure on the site by offering subscription plans which put you in front of the 98% of Eventective users who never submit event requests.  Plus, they give you access to lead discounts and refunds.

Our subscription plans fit any budget:

  • Basic Subscription is only a few dollars per month
  • Enhanced Subscription promotes your business in all cities in your area
  • Premium Subscription features Unlimited leads 

See which plan is best for you or contact us for more information.

Sales & Marketing Corner

Win Business Online

Online marketing doesn’t take an Olympic effort.  Your website is a great start, but it takes more to finish first. 

A top-notch website with no traffic is not going to score you any business.  Get in the game beyond your website by appearing on other well-trafficked sites that will drive customers to you. 

Think Facebook (read 9 Ways to Optimize Facebook for Business on MobileBeat.com), Twitter, LinkedIn, and of course, Eventective.

There are many ways to drive traffic to your website, but the important thing is to measure that traffic and track your marketing investments.  The best competitors always set benchmarks for their performance. 

Review our presentation for some coaching tips – Market Your Event Business Online.  It’s almost as good as getting on a cereal box!

Sell Yourself

The best way to sell your services is to sell yourself first.  Top salespeople are engaging and friendly as well as professional.  Connect with your potential customer as if you already have a relationship with them and give them reason to trust you.  No one wants to buy from someone they don’t like or trust.

For other great ideas, read Tom Szaky’s Top 10 Sales Tips in this NYT article.


Product Tips

A Picture is Worth 1000 Words

Nearly 40% of the new listings added to Eventective this year do not have a photo associated with the listing.  Having an Eventective listing without a photo is like having a storefront without a sign, potential customers are going to slip right past without noticing you!

If you are reading this newsletter, chances are you have an active listing on Eventective.  Log in and update your listing with descriptive text and attractive photos.  If not, you might be missing out on customers.

The Price is Right

70% of Eventective users are searching the web to find out what they can expect to spend on their event.  Save everyone time and effort - tell them what your rates are right on your listing.  List your best price and up-sell them after you get them on the phone.

We call it Package Pricing but it’s simply what the planner gets for their money.  People appreciate an honest transparent sale.  Give the people what they want. 

Add packages today.

Share Your Experience


As a paid subscriber with WeddingWire, I received only a few leads per month.  With Eventective, I receive approximately 20 times more leads per month.  When I subscribed to EventClicks, my personal contact with clients doubled.  Because it takes so many leads just to book one event, it only makes sense that Eventective supplies those leads for me.  They have also been extremely helpful whenever I needed marketing support for my listing.  I want to say "Thank You".
Rose Cottage Event Space

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