Eventective Focus - April 2012

Eventective Focus - April 2012

Posted by phertlein, on 4/6/2012, in category Eventective Focus
Eventective Focus

Issue #21 - April, 2012

Product Tips

Login to EventectiveLogin

If you are not familiar with what we have to offer, you should log in and see what Eventective is all about.

Don’t know your account password?
Request a temporary one
.

The password will come from Eventective@noreply2.eventective.com — so make sure that you add that address to your safe senders list.

If you have any difficulty logging in, please contact us at CS@eventective.com.

Or read the updated FAQ section.

What's New

Don't Miss Referrals

If you are a regular reader, you are aware that about six months ago we redesigned the way listings are displayed on Eventective.  As a result, Eventective visitors began spending more time on the site browsing your listings. 

The new layout yielded more Referrals to venues/vendors — now, more than 80% of the requests submitted on Eventective have a direct component.  Unfortunately for our planners, many of these Referrals go unanswered.  So, we have made two changes to try to improve our communications with you.

Where are My Leads?

First, we stopped sending all Competitive Leads via email to anyone who hasn’t bought a lead in the last 6 months. If you are not interested, you should not be receiving them, so we turned them off.  Read the Lead Preferences Article to learn how to turn them back on (or off).

The second change we made was to our Referral email, to ensure our planners are hearing from you.  You are now required to sign in to your listing to receive the planner’s contact information.  This change lets us know which Eventective providers are responding to the planners coming to our site – your customers are our customers too.   Read more here.

 Direct Leads

Don't Forget

We will always email you a Referral from planners seeking to contact you specifically. To be sure you are receiving these communications, add our lead address — Eventective@noreply.eventective.com — to your safe senders list as well.

Sales & Marketing Corner 

Eventective is Working for You

A smart businessperson knows the value they are getting from their advertising channels.  Make sure you realize the full value of your listing on Eventective. 

Ask everyone who contacts you "How did you hear about us?"  When they say "I found you on Eventective.", you will know that Eventective is working for you.

Stand Out in a Crowded Market

Read Darrell Zahorsky’s article about differentiating your business from your competitors.

One of these things is not like the others.

You can stand out on Eventective by becoming a Featured Partner and have your listing display above the crowd of courtesy listings.  This is the first step in getting your business noticed by the 1 million event planners browsing Eventective listings every month.

100 Free Clicks

EventClicks is an easy, inexpensive and fully customizable way to become a Featured Partner.  Join today and get your first 100 clicks free as a new Featured Partner.

Eventective 101

Last Month's Webinar: "What is Pay-Per-Click"

If you missed our March webinar about Eventective’s new Pay-Per-Click offering, EventClicks, the recorded webinar can be viewed here.

Contact Us

Have a Question?

Contact our Client Service Team with your questions.

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